FUNDED by

   Michael DiFonzo   

          PAST EVENTS

On November 16, 2012 Columbia University hosted the pioneering
event L3C and the Artsbringing together for the first time national L3C experts and the thought leaders from the business of arts and
culture to explore ways this innovative new business model, the
Low-Profit Limited Liability Company (L3C), can be implemented
and utilized in the arts.

Click #NEWPLAY to view the video.   CLICK HERE for a complete list
of symposium sponsors, guest speakers and their accompaying

Click Image to view Video of Symposium

Click Image to view PDF of Marc J. Lane's Presentation

Schermerhorn Hall
November 16, 2012

Andrew Taylor
       Blog Author, The Artful Manager
       Founder and President, arts/axis consulting
       Faculty, American University's Arts Management Program

Victoria Bailey
       Executive Director, Theatre Development Fund
Adam Huttler
       Founder and Executive Director, Fractured Atlas
Marc Lane, Esq.
Author, Social Enterprise: Empowering Mission-Driven Entrepreneurs        Founder and President, The Law Offices of Marc J. Lane, P.C.
Gregory Mosher
       Tony Award Winning Director and Producer
       Professor, Columbia University School of the Arts Theatre Program
Rick Zwetsch
       Co-Founder & Principal, InterSector Partners, L3C

Alli Houseworth

Founder & President, Method 21

The Center for the Theatre Commons
Poly Carol, Editor & Center Director
Jamie Gahlon, Blog Master, Center Associate Director
Vijay Mathew, #NEWPLAY TV, Center Associate Director

Ronissha Marksman, Live Streaming Technical Engineer
Edna Oliveros, Videographer


Columbia University School of the Arts Theatre Program
Columbia Law School Kernohan Center for Law, Media and the Arts
Theatre Development Fund
The Off-Broadway League

Michael DiFonzo



Victoria Bailey is executive director of Theatre Development Fund (TDF), the largest not-for-profit service organization for the performing arts in the country.  TDF advances live theatre and dance by building audiences for the theatre and increasing knowledge about theatre and dance.  Its tkts booths and its membership, education, subsidy, access and dance programs all further its core mission. One of Ms. Bailey’s most visible accomplishments has been the shepherding, along with the Times Square Alliance and the Coalition for Father Duffy, of the rehabilitation of Duffy Square, which is dominated by the new tkts booth with it glowing red steps.  Additionally, since her tenure at TDF began in 2001, the education programs (Open Doors, Residency Arts Project, and Stage Doors) have increased their reach and now serve more than 6,000 students annually; the TDF Accessibility Program (TAP) offer a range of services to make theatre going more accessible to individuals with disabilities, providing programs for people who are low vision or blind, deaf or hard of hearing or have physical mobility challenges. Most recently, TDF sponsored the first ever Broadway performance for children on the autism spectrum and their families.  TDF has recently entered into a partnership with the CUNY system, offering programs on eight campuses and its New Audiences for New York program, serving community groups throughout the city, has just entered its third year. TDF was one of the recipients of the Mayor’s Awards for Arts and Culture in November 2011.

Ms. Bailey was also instrumental in the execution of TDF’s Playwrights Project, a comprehensive study of the lives of American playwrights and the production of new American Plays. The Project culminated in Outrageous Fortune: The Life and Times of the New American Play written by Todd London with Ben Pesner and Zannie Giraud Voss, which was published in December 2009 and has stimulated national conversations about this critical issue.  Prior to her appointment at TDF, she had a nearly 20-year association with the Manhattan Theatre Club, first as business manager, then as general manager.  While at MTC, Ms. Bailey managed close to 200 plays, both on and Off Broadway, including the Tony Award-winning Love! Valor! Compassion! Ms. Bailey has served as a member of the Executive Board of the League of Off-Broadway Theatres and Producers.  Ms. Bailey is an Adjunct Professor at the School of the Arts, Columbia University, and is a member of the boards of the Times Square Alliance and the Non Profit Coordinating Committee.  She is currently serving a second term on the Tony Awards Nominating Committee.  Ms. Bailey received a B.A. in history from Yale College.


Michael DiFonzo is completing his master’s degree in Columbia University School of the Arts' M.F.A. Theatre Management & Producing Program.  His thesis, The For-Profit with the Non-Profit Soul: Positioning the L3C as the Next Institutional Model for Developing and Producing New Theatrical Properties, became the basis for the Columbia Symposium L3C and the Arts: Understanding the Potential of L3Cs (Low-Profit Limited Liability Companies) in Arts and Culture.

With over twenty years experience in the entertainment industry Mr. DiFonzo has produced countless theatrical productions, special events, fundraisers and galas for international clients and Fortune 500 Companies.  His own company, DiFIA Producing and Management Inc., provides arts management services for dance companies and performing artists.  Also a paralegal, he is currently working with Dancetime Publications researching the copyright and licensing of their vast catalogue of dance history DVD's that will be moving to an online streaming format with TenduTV.  Mr. DiFonzo attended City University of New York and Binghamton University.


Alli Houseworth is the president and founder of Method 121, a digital communications company that builds brands and audiences through carefully curated in-person and online engagement strategies.  Clients include: Williamstown Theatre Festival, Guthrie Theatre, Playwrights Realm, Naked Angels, ArtSpace, and more.  Prior to venturing out on her own, Alli was the Communications and Audience Development Director at theatreWashington where she executed the rebranding of the 27 year-old company (formerly known as The Helen Hayes Awards), was the Director of Marketing and Communications at Wolly Mammoth Theatre Company, and founded the New York-based TKTS Patron Service Representatives Program.

Named one of the "Top 100 Theatre Tweeters You Must Follow" by in 2010 & 2011, Ally has spoken on the topic of social media and the arts at several national conferences including Theatre Communications Group, National Alliance for Musical Theatre, Social Media Week Washington DC, Capacity Interactive Digital Marketing Boot Camp, and served as live-tweeter at From Scarcity to Abundance: Capturing the Moment for the New Work Sector at Arena Stage.  Ally serves on the faculty at American University and Columbia University, where she teaches online and social media marketing to theatre managers and producers.

Fractured Atlas' founder and Executive Director, has a B.A. from Sarah Lawrence College and an M.B.A. from New York University.  Since forming Fractured Atlas in 1998, he has grown the organization from a one-man-band housed in an East Harlem studio apartment to a broad-based national service organization with an annual budget of $12 million. Adam serves on a number of boards and steering committees, including those of the Performing Arts Alliance, the National Network of Fiscal Sponsors, NYC's One percent for Culture Campaign, Bay Area Video Coalition, and the Institute for Culture in the Service of Community Sustainability.

Marc J. Lane, a nationally recognized business and tax attorney, Master Registered Financial Planner, Registered Financial Counselor and Certified Investment Specialist, is the Founder of Marc J. Lane Wealth Group (

Marc is an expert on entrepreneurship and entrepreneurial finance, and an influential advocate of best corporate governance practices.  Twice a recipient of the Illinois State Bar Association’s Lincoln Award, Marc, a "Leading Illinois Attorney" and "Illinois Super Lawyer," has consistently earned an "AV®Preeminent™" rating in the Martindale-Hubbell Legal Directory, the highest ranking awarded.  Martindale-Hubbell also includes him in its Bar Registry of Preeminent Attorneys.  Marc, an innovator in helping social enterprises, social entrepreneurs, investors, lenders, and philanthropist leverage capital to maximize financial results while driving positive social change, teaches Social Enterprise at Northwestern University School of Law.  He is also the pioneer behind the Advocacy Investing® approach to socially responsible and mission-related investing (

Marc championed Illinois' Low-Profit Limited Liability Company (L3
C) legislation, which authorizes the new hybrid business form which can leverage foundations' program-related investments to access trillions of dollars of market-driven capital for ventures with modest financial prospects, but the possibility of major social impact.  A past Director of Social Enterprise Alliance - the leading membership organization in North America for social enterprises and their stakeholders, he spearheaded the launch of its Chicago chapter, which he serves as President and a Director.  He has also chaired SEA's affiliate, The Center for Social Enterprise Accreditation.

Marc is the author of 34 books, including
Profitable Socially Responsible Investing: An Institutional Investor's Guide, Euromoney Institutional Investor PlC; Advising Entrepreneurs: Dynamic Strategies for Financial Growth, John Wiley and Sons; Legal Handbook for NonProfit Organizations, American Management Association; Representing Corporate Officers, Directors, Managers and Trustees, Aspen Publishing, and Social Enterprise: Empowering Mission-Driven Entrepreneurs, American Bar Association.

Marc was recently appointed Chairman of Illinois' Task Force on Social Innovation, Entrepreneurship, and Enterprise by Gov. Pat Quinn.


Gregory Mosher is the former Director of the Lincoln Center and Goodman Theatres, and is the producer or director of nearly 200 plays at those theatres, on Broadway and in the West End. His colleagues have included Samuel Beckett, Arthur Miller, Tennessee Williams (whose final play he produced), David Mamet, Richard Nelson, Edward Albee, and directors including Peter Brook, Jerome Robbins, and Mike Nichols, in such premiere productions as Glengarry Glen Ross, Six Degrees of SeparationFreak, and the South African township musical Sarafina! His recent work on Broadway includes directing and producing A View from the Bridge (with Liev Schreiber and Scarlett Johansson) and That Championship Season (with Kiefer Sutherland and Chris Noth.)  Among the actors he has directed are Alec Baldwin, Jessica Lange, Sally Field, William H. Macy, Matthew Broderick, Spalding Gray, Madonna, Jack Lemmon, Ed Harris, and Vince Vaughn.

In 2004, on behalf of President Lee C. Bollinger he established Columbia University's Arts Initiative, a program to engage students and faculty across the university in the arts, and led it through 2010. Mr. Mosher is currently a professor at Columbia's School of the Arts, where one of his classes is devoted to finding new producing models for the 21st Century.


Andrew Taylor is a faculty member of American University's Arts Management Program in Washington D.C and writer of the ArtsJournal blog, The Artful Manager: Andrew Taylor on the business of arts and culture. An author, lecturer, researcher and consultant on a broad range of arts management issues.  Andrew specializes in business model development for cultural initiatives and the impact of communications technology on the arts. Prior to joining American University in 2012, he directed the MBA in Arts Administration at the Wisconsin School of Business for over a decade.

As founder and president of arts/axis consulting - a communications and management consultancy - he has worked with the International Society for the Performing Arts, American Ballet Theatre, StreamingCulture, the Center for Arts and Culture, the Lower Manhattan Cultural Council, and the League of Historic American Theatres, among others.  He helped develop the pro forma and operating plan for Madison, Wisconsin's $205-million downtown arts district, and led the business model development team for a proposed Digital Dance Library Initiative.

Andrew is past president of the Association of Arts Administration Educators (an international association of degree-granting programs in arts and cultural management, research, and policy), and is a consulting editor for the Journal of Arts Management, Law and Society.  He received his masters in Arts Administration from Wisconsin School of Business at the University of Wisconsin-Madison.


As co-founder and principal partner at interSector Partners, L3C, a Longmont, Colorado-based low-profit limited liability (L3C) company, Rick has become a strong national voice in the promotion of the L3C business structure. Founded in early 2009, interSector was just the 39th L3C registered in the U.S. and the first doing business in Colorado.  As a pioneer, Rick has helped champion and advocate for the L3C structure through service on committees, speaking engagements, and through advocating for legislation in Colorado and nationally.

At interSector, Rick offers a wealth of consulting expertise in a variety of marketing and business development arenas, including strategic partner developments and implementation, competitive analysis, Web design and consulting, online marketing and e-commerce, public relations, customer development and loyalty, and corporate responsibility.

In 1997 Rick cofounded the interactive division of Integer Group, Colorado's largest advertising agency.  Serving as Internet Media Supervisor, he led interactive media, branding and communication projects for US West, Coors Brewing Co., Bolle, ServiceMaster, Craig Rehabilitation Hospital, and  He went on to form two small consulting businesses specializing in marketing and financial planning before partnering with Caryn Capriccioso in 2009 to form interSector.  The company merges his business and marketing background with a personal interest in seeing philanthropic organizations become more business-minded and savvy in their promotions.